Advertising agency would surely like to be at the top of the search engine with the keyword “advertising.” But the term “advertising” is too generic and highly contested, so without a satellite strategy, it can be almost impossible to achieve. What are Topic Clusters? related to the main topic and linking them to it through the use of link building , thus strengthening its authority with Google. To create this content, it is necessary to find what topics are relevant and how they are searched by the public. abusive advertising", “harmful advertising”, “advertising planning”, “how an advertising agency works”, etc.
They will be the Topic Clusters or satellite contents, which will revolve Phone Number List around the pillar content (“advertising”). The content will tell Google that the company is an expert on the topic, and not that it only has complete content on it. Ultimately, this will give you relevance and good positions. What tools are used to find keywords? You can use tools like SEMrush to search for your main keyword and, from it, find related terms with high search volume. Another way to identify them is by analyzing your competitors’ content and observing what topics they are addressing, so you can create even more complete content.
To do this, make sure you know who the leaders are in your niche and other similar sectors. Remember that you should not necessarily look at your direct competitors, from your same country, you can also follow blogs and sites from other countries, which can offer you even newer topics that have not yet reached the market in your region. There are dozens of tools aimed at finding relevant keywords, but the main ones that you will find on a daily basis are: Google Trends In Google Trends you can see the history of word performance over a given period of time, as well as real-time search trends that are constantly updated.
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